CyberPublicity

Amanda Stramandinoli Articles

View our latest web articles written by our team of experts.

Amanda Stramandinoli

Amanda Stramandinoli is a communications and marketing professional at CyberPublicity.  She holds a B.A in Political Science from Concordia University and a Graduate Diploma in Communications from McGill University. Passionate about the marketing industry, working at CyberPublcity is a natural fit. Prior to joining the CyberPublicity team, Amanda worked within the banking sector and with NPO's. In her spare time, she enjoys music, hanging out with friends and family, freelance writing and her adorable dog!

Social media

The Importance of Localized Digital Marketing

  • Sept. 29, 2017
  • By Amanda Stramandinoli

There are many factors to consider when launching digital campaigns due to the competitive nature of today's marketing industry - it requires constant attention and creativity. If you want a campaign that generates results, you have to think outside the box ! Local digital marketing is an efficient way of grabbing your target audience's attention and acquiring new business. However, it requires an unconventional approach. Here are a few tips that can help you target a local audience: Create strategies that are unique to your brand What makes you special ? Your content and marketing approach should showcase what you …

Internet Advertising

How Audience Targeting Strategies Can Grow Your Business?

  • Aug. 27, 2017
  • By Amanda Stramandinoli

Understanding target audiences is critical for an effective marketing campaign. A target audience is the group of individuals most likely to be interested in your product or service. Remarketing strategies and social media can help engage your audience, however, personalized digital marketing will have a more significant impact on your business' online performance and notoriety. How can you convert potential customers who are on the fence? The answer is simple. Know your target audience! It's important to thoroughly understand who buys your product or service and why they want or need whatever you are offering them. Here are a few …