E-commerce
Adwords: Boost Your Web Traffic for Christmas
2017-11-10 2018-01-24T09:18:12.203000-05:00In 2016, more than one in four Quebecers planned to shop online for Christmas presents (Conseil Québécois du Commerce du Détail, 2016). Whether web users are purchasing or browsing for merchandise, the volume of internet users on Google increases during Christmas. Due to the competitive nature of holiday shopping, it's important for online retailers to have optimal web visibility. 1. Create a specific campaign Creating a custom campaign for Christmas is advantageous as budgets and characteristics can be modified from regular campaigns. Create ad groups and segment ads based on your sales goals for that period. You can then follow your …