Social media management
Although in old times social media was an alternative marketing tool, it’s safe to say that according to data and statistics of recent years, it’s now absolutely necessary to succeed in your marketing plan. Social media helps your business shine in the digital age.
What's a social strategy ?
So, you want to create a Facebook page and publish content every once in awhile. Know that social media requires a well thought strategy to generate real results.
A social media strategy for a business is the creation and implementation of social media tactics that will optimise your online presence and help you connect to your customers. Planning is the key to succeed. This is why, as a business, it’s important for you to be guided, step by step, in creating a synergy across your efforts. Let’s see how CyberPublicity can help you reach your goals.
You want a social media strategy for your business? Act now and contact us! Learn from our experts and receive guidance in your endeavours !
What are your goals ?
What are your business/brand goals on social media ? What message, relationship, closeness do you want to create ? Do you want to recruit new employees, create additional customer service space, increase brand awareness, increase your customer base ?
Depending on these goals, you’ll be able to select performance indicators. Selecting your goals is where your work begins.
Who's your target ?
Another key question is: who are you trying to reach ? Depending on the age, habits, localisation, preferences of your audience you’ll be able to develop content strategy and decide which platform you should choose.
What content strategy should I adopt ?
In order to have a conversation with your customers, it’s important to know what you want to talk about ! Depending on who you’re addressing, the tone, vocabulary, and content will vary. The strategy is always relative to your target audience. Social media is a space where you can share content corresponding to your values, ambitions, etc. Your business is exposed and speaks to your clients on social media, it’s important to reflect on your situation before you begin a dialogue.
Another step CyberPublicity can help you with is the implementation of a posting calendar. Frequency, schedule, content depending on days and user habits. This is how you’ll maximize results and proximity between yourself and the people that follow you.