Web Marketing Blog | CyberPublicity

CyberPublicity's blog

View our latest web marketing articles written by our team of experts.


CyberPublicity Launches New Website

  • Jan. 26, 2018

CyberPublicity, a Google Premier Partner and digital marketing agency, announced today the launch of its new company website. The website offers quick and easy access to essential information, improved navigation and a more comprehensive understanding of CyberPublicity's innovative marketing services. For more information about CyberPublicity's services and to view the new site, visit: www.cyberpublicity.com

Web Marketing

How to Manage E-Reputation

  • Dec. 8, 2017

In today’s digital era, no company is immune to user reactions online and through social media networks. E-reputation is crucial to a company’s brand and should be maintained on a daily basis.  Despite constant engagement, negative feedback is normal, since "any web space or brand on social networks becomes a space of expression between the brand and its consumers or other company stakeholders" (Réguer,121).  E-reputation can be managed by investing time or outsourcing an external resource to handle the online reputation of the brand. How to react? Why does advertising generate negative comments from consumers ? What are the elements ...

Web Marketing

CyberPublicity: Expert at SMB Strategy 2017

  • Nov. 27, 2017

For the third consecutive year, CyberPublicity will attend the 6th SMB Strategy Conference at Palais des Congres de Montreal. Our marketing professionals will be available to answer questions and discuss web marketing strategies. We will be among several guest speakers, presenting Google marketing strategies for 2018. Come see us. We will be happy to meet you! For additional information, please visit: www.strategiespme.com or contact us at [email protected] Event: SMB Strategy Conference 6th edition  Date: November 29th & 30th, 2017 Presentation: Wednesday, November 29th at 2:25 PM - BDC conference Location: Palais des Congres de Montreal, Kiosque 616

Web Marketing

Increase Your Sales With Content Strategy

  • Nov. 24, 2017

Do you want to easily increase your company’s profits? Believe it or not, this can be achieved through content. Regardless of the type of web advertisement you operate, content is a key factor for achieving successful results. Interactive content provides the best leverage to persuade customers and convince them that your product is the only option for them.  Poor content can negate your conversion rate and sales performance. In today's digital landscape, information is easily accessible online - giving buyers as much info as possible about your product or service is imperative in order to discourage them from buying from ...

Web Marketing

Build a custom strategy with Adwords and DATA

  • Nov. 17, 2017

When creating traditional or digital marketing campaigns, it's important to segment information. The data collected from digital marketing, offers the opportunity to customize content and obtain additional information - thoroughly understanding the segments . Data and digital tools have the capacity to offer personalized possibilities. There are three types of data that are used for different marketing purposes and that, in my experience, make it possible to build custom strategies effectively: Primary data (Internal data) Secondary Data (Primary data belonging to another enterpris Tertiary Data (Data from data provider - Google Adwords) When creating campaigns, ad group division is required ...


Adwords: Boost Your Web Traffic for Christmas

  • Nov. 10, 2017

In 2016, more than one in four Quebecers planned to shop online for Christmas presents  (Conseil Québécois du Commerce du Détail, 2016). Whether web users are purchasing or browsing for merchandise, the volume of internet users on Google increases during Christmas. Due to the competitive nature of holiday shopping, it's important for online retailers to have optimal web visibility. 1. Create a specific campaign Creating a custom campaign for Christmas is advantageous as budgets and characteristics can be modified from regular campaigns. Create ad groups and segment ads based on your sales goals for that period. You can then follow your ...

Web Marketing

Why Choose Responsive Ads on the Google Display Network?

  • Nov. 6, 2017

Since fall 2016, the Display Network has been offering a responsive ad format that is aimed at creating optimal user experience. Discover how you can earn quality views and results. What is a Responsive Ad? Responsive ads offer more flexibility than display ads because they automatically adjust their size, appearance and format to fit any advertising space. They can adapt into text ads or image ads. Moreover, these ads are adapted to websites ; offering target audiences a more natural and visually appealing look. Adwords increases your campaign performance and visibility by  placing the right ad at the right time ...


SEO VS SEA: Adversaires or Complementary?

  • Oct. 27, 2017

According to a study conducted by Onecrew in 2016, the click rate for organic searches increases by 30% when accompanied by a paid advertisement on the Google network. Adversaires on the same Google page? We often think its is impossible to associate SEO and SEA.  But is this a mistake ? Can the two be combined in order to generate a more effective marketing strategy? SEO: The long-term strategy Search Engine Optimisation, rests on a number of factors: optimization, rich content and optimal usage. Attaining this criteria is the foundation of creating a website that is relevant for Google and ...

Web Marketing

The Importance of Ad Extensions for Your Adwords Campaigns

  • Oct. 19, 2017

Ad extensions are critical to your Adwords campaigns and should not be neglected. Ad extensions allow you to add relevant content to your ads, resulting in more clicks, conversions and website traffic. Here are the most important extensions to use when creating your campaign : Callout extensions, sitelinks, structured snippets and price extensions. Callout extensions This extension makes it possible to highlight unique characteristics, such as, free delivery, 24/7 customer support, certifications and licenses. Sitelinks extensions The sitelinks extension allows you to display additional links in your ad - increases the number of clicks. Internet users are redirected to specific ...