CyberPublicity's Blog !

How Well Do You know Google Adwords ?

How Well Do You Know Google Adwords ?Have you heard about Google Adwords but are not familiar with the process? If so, this article is for you! Start with the basicsGoogle Adwords is a digital advertising platform designed by Google for business owners and marketing professionals. It allows you create ads and place them on Google's networks and search engine.  Note: Google Adwords is the company's most important source of revenue! Adwords isn't SEOIt's very important to understand that advertising through Adwords will NEVER increase your search engine rankings!  We encourage you to contact us for additional information about SEO. The purpose of Adwords is ...

How Much to Invest in Social Media Marketing ?

Are you a business that allocates a monthly budget to social media strategies ? Do you question the effectiveness and investment of your social media strategies ? Lets examine this in more detail.What are your goalsIt's important to define your business goals as they will have an impact on the percentage of your marketing budget used towards your social media strategy. Social networking should not be managed outside of your marketing strategy. You'll be able to define your social media budget based on your business goals and your overall marketing budget. Marketing budgetEach business is unique with specific needs. Marketing budgets depend on your organizational ...

How to Grow Your business With Pokemon Go ?

Pokemon Go has gained instant popularity, but it isn't something new. Pikachu, the cartoon that started it all, celebrated his 20th birthday last February. However, the game is brand new. Launched on July 6th, 2016, this app can actually help you to grow your business! No PokéStop near your place of business ?A PokéStop allows you to purchase, store, and retrieve a variety of items for the game. It's highly likely that there are no PokéStops close to you, and this is good news because you can request one by contacting Niantic, the game's developer. They will then make a decision. It's ...

How Does Quality Score Affect Your PPC, Google Ads and Facebook Ads ?

Did you know that your Quality Score has an influence on the cost and effectiveness of your paid online campaigns ? A Quality Score will affect your Pay Per Click (PPC) ad performance and how much you'll pay for each click.What is a quality score ? A Quality Score (QS) is a score from 1 to 10 that Google gives each keyword used in your Adwords ads. It allows Google to influence the position of the ads, just like the price you bid on. The quality score is measured by : - Your Click Through Rate (CTR)- The pertinence and quality ...

Adwords Increases the Number of Characters in its Ads!

Google Adwords increases the number of characters in its ads! The company recently announced that the character limit of its Adwords ads will be doubled. What's the difference ? Currently, the character count is limited. Adwords user can allocate a maximum of 35 characters for the description and 25 characters for the headline. These limits will be increased to two lines of 30 characters for the headline and 80 characters for the description. Better performance ? What sparked the change? Google reviewed the Adwords process to make it more compatible with the mobile industry since more than half of search queries are made from ...