CyberPublicity's Blog !

What’s an Ad Group and How can it be Optimized ?

An Ad Group contains one or several Adwords ads, targeting a group of keywords or ads, that allows you to manage your ads with ease. You'll be able to manage the bids of one or several associated keywords.Here's an example : You have an online store that specializes in shoes available for men, women and children. You can create your ads as follows:Shoe styles for women, men and children. Simply create Adwords campaigns called "shoes for women", "shoes for men" and "shoes for kids"You can also assemble ad groups based on the style. Simply create Adwords campaigns  called "Boots", "Running Shoes", etc…In the ...

How Can Hootsuite Help Your Social Networking Strategy ?

Social media can be a very complex. Managing mediums separately makes it difficult to have a seamless and integrated strategy. How can you display one message across the board ? At Cyberpublicity, we use Hootsuite!Why choose Hootsuite ? Hootsuite, a Canadian platform, is used as a social media management tool. Hootsuite is a dashboard that allows you to manage your Facebook, LinkedIn, Google +, Twitter, Instagram and Youtube accounts. It has over ten million users and has a variety of versions designed to help you whether you're a free, professional, or business user.The Free version allows you to view social media on the ...

What are the Advantages of Google Analytics for Your Business

Google Analytics is the most popular analysis tool in the world and has a number of advantages for businesses. Despite being user friendly, the data is not always easy to understand. However, long term it's an effective marketing strategy that can help grow your business .Note: This article will not discuss features included in Google Analytics Premium, as it costs roughly $150,000 USD and is not accessible for the majority of SMB's. We'll discuss it in a future article for web professionals who follow our blog and larger businesses. Who is your audience? It's important to know your audience ; where it ...

Digital Marketing vs Traditional Marketing

There's a difference between perception and reality in business. Companies who focus on traditional marketing strategies do not gauge customers the same way as through digital initiatives, especially for a business' visibility and notoriety. According to a 2015 study conducted by CEFRIO , 50% of Quebecers shop online, a number that keeps increasing. The study also showed that 5,2% of online stores are exclusive to the web. Does this mean they should include only digital strategies? When should a business adopt a traditional marketing strategy?An Integrated ApproachUsing one way is not ideal. To market successfully, you need to integrate both digital and traditional marketing. ...

How to build and optimize a successful Google AdWords campaign ?

If you are unfamiliar with digital marketing, you may not be aware that you can target people who are interested in your products and services through web advertising. Google Adwords is a practical way of creating campaigns targeting your desired audience. It's important to understand the risks involved when operating your own digital marketing campaigns with Adwords.  Here are a few steps to help you achieve a successful campaign:1. Define your goalsThe first step is to define your vision and goals. For example, do you want to increase the number of visitors to your stores ? Or your online store? By ...