CyberPublicity's Blog !

SEO VS SEA : Adversaires or Complementary ?

According to a study conducted by Onecrew in 2016, the click rate for organic searches increases by 30% when accompanied by a paid advertisement on the Google network. Adversaires on the same Google page? We often think its is impossible to associate SEO and SEA.  But is this a mistake ? Can the two be combined in order to generate a more effective marketing strategy ?   SEO: The long-term strategy  Search Engine Optimisation, rests on a number of factors: optimization, rich content and optimal usage. Attaining this criteria is the foundation of creating a website that is relevant for ...

Why Choose a Remarketing Strategy?

To use a successful remarketing strategy, you need to set and understand your business goals first. In doing so, you will be able to implement strategies that will not only reach your targets but may exceed projected target audience expectations. Do you want to increase your traffic? Do you want more conversions and return on investment (ROI)? Discover how remarketing aims at accomplishing just this.  What is remarketing? Remarketing is a targeting strategy (or rather retargeting) used on the Google Display network. This is a way to show your ads (text or banners) to users who have already visited your ...

Why Choose The Google Display Network?

When talking about results oriented online referencing, the first thing that comes to mind is Google Adwords. Did you know that Google's Display Network extends beyond Adwords?Learn how to take advantage of the network, bring your business forward and increase sales!What is the Google Display Network?The Display Network is a multifunctional search network composed of several thousand partner sites. It's vast capacity allows you to efficiently broadcast your text ads and ads in other formats: images, videos and rich media. With the Display Network, you can place your ads on multiple, relevant websites according to your target audience, your product/service ...

Why Measure Conversions of Your Google Adwords Campaigns?

Adwords campaigns allow you to promote your businesses' services and products on the internet.​ This strategy has many advantages; the creation of Google Adwords campaigns allows you to develop traffic to your website quickly, generating immediate results (campaigns are directly online after Google's approval and you may instantly appear on the search engine). However, to know the benefits these campaigns bring to your business​, you need to accurately measure your Return On Investment (ROI). Today, we will demonstrate why you should measure conversions from your Google Adwords campaigns.First of all, what is a conversion?Conversions occur when a user clicks on ...

Prove Your Expertise With Google My Business Reviews

How to stand out from your competition with Google My Business?The best advocate for your company's performance and distinction is your client base. Your customers are the primary beneficiaries of your product or service, allowing them to dictate the expansion, stagnation or regression of your business. Consumers provide trust, loyalty and satisfaction. As a result, they have a direct impact on convincing someone else to adopt a new product, service or lifestyle. I encourage you to ask yourself these two simple questions: What do my clients think of what I offer them? Is it mutually beneficial? If so, how can ...