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3. Optimize Your SEA Landing Page

What is SEA ?Search Engine Advertising or SEA is an internet marketing term referring to an advertising method used with search engines such as Google. This type of marketing generates advertising links on search engines. SEA referencing is temporary, therefore, when ad campaigns are terminated, they no longer attract attention on search engines. Optimizing your natural referencing through Search Engine Optimization (SEO) is necessary if you want to maintain a constant web presence. Web advertising platforms like Google Adwords require users to add specific keywords to synchronize results with your company's website. Some ads must be written according to the ...

How to Create an Effective Facebook Strategy

When used correctly, social media can expand your business and help you develop brand recognition. Here are a few tips to help you create a successful social media strategy:Target your audienceDefine your audience according to sex, age, area, language and interests. Having an exact definition of your audience increases the chance of achieving your goal. Facebook's new ad system helps you target your audience precisely. You'll get a better return on investment from your media projects.Present your business and its valuesUse storytelling to promote your brand and connect with your audience. This will help you to retain your customers. Don't underestimate ...

Do You Understand the Advertising Language of Facebook & Instagram ?

Learn publicity terms for social media networks! The advertising world uses its own technical jargon that can be difficult to understand. Although Facebook and Instagram use current words to designate social media advertising, it's important to understand their proprietary terms. In the event you want to advertise on social media, this list will be of assistance to you.JournalThe "Journal" also known as a Facebook profile, is a space on a person's profile from which they can consult their own updates, their friends' updates, as well as the updates of the pages they're subscribed to. All the updates are sorted by ...

How Much to Invest in Social Media Marketing ?

Are you a business that allocates a monthly budget to social media strategies ? Do you question the effectiveness and investment of your social media strategies ? Lets examine this in more detail.What are your goalsIt's important to define your business goals as they will have an impact on the percentage of your marketing budget used towards your social media strategy. Social networking should not be managed outside of your marketing strategy. You'll be able to define your social media budget based on your business goals and your overall marketing budget. Marketing budgetEach business is unique with specific needs. Marketing budgets depend on your organizational ...

How to Grow Your business With Pokemon Go ?

Pokemon Go has gained instant popularity, but it isn't something new. Pikachu, the cartoon that started it all, celebrated his 20th birthday last February. However, the game is brand new. Launched on July 6th, 2016, this app can actually help you to grow your business! No PokéStop near your place of business ?A PokéStop allows you to purchase, store, and retrieve a variety of items for the game. It's highly likely that there are no PokéStops close to you, and this is good news because you can request one by contacting Niantic, the game's developer. They will then make a decision. It's ...