CyberPublicity's Blog !

Adwords : Boost Your Web Traffic for Christmas

In 2016, more than one in four Quebecers planned to shop online for Christmas presents  (Conseil Québécois du Commerce du Détail, 2016). Whether web users are purchasing or browsing for merchandise, the volume of internet users on Google increases during Christmas. Due to the competitive nature of holiday shopping, it's important for online retailers to have optimal web visibility. 1. Create a specific campaign  Creating a custom campaign for Christmas is advantageous as budgets and characteristics can be modified from regular campaigns. Create ad groups and segment ads based on your sales goals for that period. You can then follow your ...

How to Engage Your Customers Through Email Marketing

Building a solid brand doesn't happen overnight - it takes time, money and lots of attention! If you're an e-commerce or small business, one of the easiest ways to build brand awareness is through email marketing campaigns. Email campaigns are simple to create with automated marketing tools like MailChimp and Salesforce. However, ensuring that your audience doesn't delete your message before reading it requires strategy. Here are some tips to help you create engaging email campaigns that your clients will actually read :   Keep it short and simple Avoid bombarding readers with too much information. Create content that is ...

How Can Affiliate Marketing Increase Online Sales?

Industry and market visibility are crucial for new businesses who want to make an impact and stand out from their competition. In today's digital landscape, this requires using new forms of communication. Affiliate marketing is a web marketing technique that creates partnerships between companies and individuals who promote their products online. The merchant, known as the "advertiser" pays the individual, known as the "affiliate" a commission for promoting their company, product or service online.The objective: Increase traffic, sales and clicks to a company's website.How to use affiliate marketing to increase sales?Generally, the process of exchanging services for a commission is relatively simple. ...

3. Optimize Your SEA Landing Page

What is SEA ?Search Engine Advertising or SEA is an internet marketing term referring to an advertising method used with search engines such as Google. This type of marketing generates advertising links on search engines. SEA referencing is temporary, therefore, when ad campaigns are terminated, they no longer attract attention on search engines. Optimizing your natural referencing through Search Engine Optimization (SEO) is necessary if you want to maintain a constant web presence. Web advertising platforms like Google Adwords require users to add specific keywords to synchronize results with your company's website. Some ads must be written according to the ...

1. Create the Perfect Landing Page

The landing page is essential for your SEO presence and acquisition strategy as it allows you to get users to perform actions on your site. Unfortunately, many companies tend to neglect their landing page-not exploiting their full potential. The misconception that company homepages are most important can have devastating effects on overall performance. Internet users access websites from different pages, depending on their search. Landing pages should not be overlooked if you want to expand traffic to your website and acquire more customers. Today, we will explore how to create the perfect landing page for your SEO strategy.What is a ...