CyberPublicity's Blog !

The 4 Best Practices for Your Google AdWords Text Ads

Google has recently modified its traditional Adwords Ads to "Expanded Text Ads" . This ad format allows you to have a description with 45 additional characters as well as an additional URL field.During a webinar broadcast aired on December, 1st, 2016, The Academy On Air team discussed the important of text ads. Show the right message at the right timeRemember, Google shows the most relevant and comprehensive ads to its users. The ideaExtended ads are now twice the size, allowing users the ability to maximize visibility on search results. The additional characters available in the new Adwords format are ideal for clear and ...

Do You Understand the Advertising Language of Facebook & Instagram ?

Learn publicity terms for social media networks! The advertising world uses its own technical jargon that can be difficult to understand. Although Facebook and Instagram use current words to designate social media advertising, it's important to understand their proprietary terms. In the event you want to advertise on social media, this list will be of assistance to you.JournalThe "Journal" also known as a Facebook profile, is a space on a person's profile from which they can consult their own updates, their friends' updates, as well as the updates of the pages they're subscribed to. All the updates are sorted by ...

A New Edition of SMB Strategies - CyberPublicity Will be There !

Did you know that new strategies for small and medium-size businesses will be launched on November, 23rd and 24th? CyberPublicity will be there!Last year, we were your on-site experts. This year, we will be returning to advise you on the digital strategies available to grow your business. What is SMB strategy event?SMB Strategies will once again be taking place at Palais des Congrès de Montréal in November. This initiative is aimed at helping business owners learn strategies, exchange information, and network with industry experts. This is SMB Strategies' fifth edition and will offer more than 100 conferences. Featured themes and conference topics have been ...

How long should your advertising contract be?

Find out how long an advertising contract should lastAs a Business Development Director for Cyberpublicity, I come across a variety of objections from my prospects. Some can be refuted, some can't. Success is a numbers game, and I love the game.That being said, there's one particular objection that keeps coming back to haunt me, that I would like to address."Thanks for calling Yury, but we recently signed a 3 year contract with another agency, so the timing just isn't right"My question is as follows: Why would a company sign a three year contract with an agency?Is it because everyone signs ...

What’s an Ad Group and How can it be Optimized ?

An Ad Group contains one or several Adwords ads, targeting a group of keywords or ads, that allows you to manage your ads with ease. You'll be able to manage the bids of one or several associated keywords.Here's an example : You have an online store that specializes in shoes available for men, women and children. You can create your ads as follows:Shoe styles for women, men and children. Simply create Adwords campaigns called "shoes for women", "shoes for men" and "shoes for kids"You can also assemble ad groups based on the style. Simply create Adwords campaigns  called "Boots", "Running Shoes", etc…In the ...