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How Audience Targeting Strategies Can Grow Your Business ?

Understanding target audiences is critical for an effective marketing campaign. A target audience is the group of individuals most likely to be interested in your product or service. Remarketing strategies and social media can help engage your audience, however, personalized digital marketing will have a more significant impact on your business' online performance and notoriety.How can you convert potential customers who are on the fence?The answer is simple. Know your target audience! It's important to thoroughly understand who buys your product or service and why they want or need whatever you are offering them. Here are a few steps that ...

Why Choose a Remarketing Strategy?

To use a successful remarketing strategy, you need to set and understand your business goals first. In doing so, you will be able to implement strategies that will not only reach your targets but may exceed projected target audience expectations. Do you want to increase your traffic? Do you want more conversions and return on investment (ROI)? Discover how remarketing aims at accomplishing just this.  What is remarketing? Remarketing is a targeting strategy (or rather retargeting) used on the Google Display network. This is a way to show your ads (text or banners) to users who have already visited your ...

3 Benefits of The Google Display Network

What are the business advantages of being on the Google Display Network? Affecting more than 90% of internet users, the Display Network gives you the advantage of having access to a wide audience! The Display Network is favorable to your company for many reasons. It's an effective way to acquire brand awareness, increase your sales and retain your target audience. Now, how to use it?3 Benefits of The Google Display Network :1. Develop your reputation Objective : You want to promote your business, products and services while developing a positive reputation with your target audience. Creating Powerful AdsIn order to have a ...

Why Choose The Google Display Network?

When talking about results oriented online referencing, the first thing that comes to mind is Google Adwords. Did you know that Google's Display Network extends beyond Adwords?Learn how to take advantage of the network, bring your business forward and increase sales!What is the Google Display Network?The Display Network is a multifunctional search network composed of several thousand partner sites. It's vast capacity allows you to efficiently broadcast your text ads and ads in other formats: images, videos and rich media. With the Display Network, you can place your ads on multiple, relevant websites according to your target audience, your product/service ...

Why Measure Conversions of Your Google Adwords Campaigns?

Adwords campaigns allow you to promote your businesses' services and products on the internet.​ This strategy has many advantages; the creation of Google Adwords campaigns allows you to develop traffic to your website quickly, generating immediate results (campaigns are directly online after Google's approval and you may instantly appear on the search engine). However, to know the benefits these campaigns bring to your business​, you need to accurately measure your Return On Investment (ROI). Today, we will demonstrate why you should measure conversions from your Google Adwords campaigns.First of all, what is a conversion?Conversions occur when a user clicks on ...