CyberPublicity's Blog !

How to Manage E-Reputation

In today’s digital era, no company is immune to user reactions online and through social media networks. E-reputation is crucial to a company’s brand and should be maintained on a daily basis.  Despite constant engagement, negative feedback is normal, since "any web space or brand on social networks becomes a space of expression between the brand and its consumers or other company stakeholders " (Réguer,121).  E-reputation can be managed by investing time or outsourcing an external resource to handle the online reputation of the brand. How to react ? Why does advertising generate negative comments from consumers ? What are ...

Build a custom strategy with Adwords and DATA

When creating traditional or digital marketing campaigns, it's important to segment information. The data collected from digital marketing, offers the opportunity to customize content and obtain additional information - thoroughly understanding the segments . Data and digital tools have the capacity to offer personalized possibilities. There are three types of data that are used for different marketing purposes and that, in my experience, make it possible to build custom strategies effectively: 1. Primary data (Internal data) 2. Secondary Data (Primary data belonging to another enterpris 3. Tertiary Data (Data from data provider - Google Adwords) When creating campaigns, ad group ...

Why Choose Responsive Ads on the Google Display Network?

Since fall 2016, the Display Network has been offering a responsive ad format that is aimed at creating optimal user experience. Discover how you can earn quality views and results.    What is a Responsive Ad? Responsive ads offer more flexibility than display ads because they automatically adjust their size, appearance and format to fit any advertising space. They can adapt into text ads or image ads.                  Moreover, these ads are adapted to websites ; offering target audiences a more natural and visually appealing look. Adwords increases your campaign performance and visibility ...

Why Choose a Remarketing Strategy?

To use a successful remarketing strategy, you need to set and understand your business goals first. In doing so, you will be able to implement strategies that will not only reach your targets but may exceed projected target audience expectations. Do you want to increase your traffic? Do you want more conversions and return on investment (ROI)? Discover how remarketing aims at accomplishing just this.  What is remarketing? Remarketing is a targeting strategy (or rather retargeting) used on the Google Display network. This is a way to show your ads (text or banners) to users who have already visited your ...

3 Benefits of The Google Display Network

What are the business advantages of being on the Google Display Network? Affecting more than 90% of internet users, the Display Network gives you the advantage of having access to a wide audience! The Display Network is favorable to your company for many reasons. It's an effective way to acquire brand awareness, increase your sales and retain your target audience. Now, how to use it?3 Benefits of The Google Display Network :1. Develop your reputation Objective : You want to promote your business, products and services while developing a positive reputation with your target audience. Creating Powerful AdsIn order to have a ...