Amandine Barrau Articles

In 2016, more than one in four Quebecers planned to shop online for Christmas presents  (Conseil Québécois du Commerce du Détail, 2016). Whether web users are purchasing or browsing for merchandise, the volume of internet users on Google increases during Christmas. Due to the competitive nature of holiday shopping, it's important for online retailers to have optimal web visibility. 1. Create a specific campaign Creating a custom campaign for Christmas is advantageous as budgets and characteristics can be modified from regular campaigns. Create ad groups and segment ads based on your sales goals for that period. You can then follow your …

According to a study conducted by Onecrew in 2016, the click rate for organic searches increases by 30% when accompanied by a paid advertisement on the Google network. Adversaires on the same Google page? We often think its is impossible to associate SEO and SEA.  But is this a mistake ? Can the two be combined in order to generate a more effective marketing strategy? SEO: The long-term strategy Search Engine Optimisation, rests on a number of factors: optimization, rich content and optimal usage. Attaining this criteria is the foundation of creating a website that is relevant for Google and …